Here is the website to 'One of the best selling music magazine'
Strengths- The website has audio and videos, also the website has lots of adverts running on both the top and on the right hand side of the page to do with the genre of their magazine which is music they have lots of rock and roll colors to link in with the type of music and is very glossy and colorful.They have lots of information with links encase if anyone want's to look in to the subject also they have word links on the top for different contents they have on the website. You can also get in touch with them through social networking sites.
Weaknesses- More information on the main we page to show what your web site is all about and the main theme of today's magazine title meaning the main subject your magazine and website and concentrating on. They haven't got a sign in bar, this is very useful t show how many people want to access different areas of the webpage and really want to learn more, also it shows how many people are in your community instead of having random people coming on to the site just to see one certain subject and never return back to the site.
Opportunities- You can subscribe for the magazine and get a free offer when you subscribe which on this site it appears to be get a rucksack free when you subscribe for the magazine. Also if you don't want to buy the magazine but will miss the offers such as a free CD of Kerrang you can download it on iTunes so that you are not missing out on anything for the magazine.
Threats- People may only go on the site for one particular subject whether it is a role model or is fan. Also teenagers tend not to buy things with there money which maybe the target audience for music websites this shows that teenagers wont spend there money on the magazine whereas they can get all the content for free on the internet which is what lots of teenagers spend there free time on the internet.
